Sagara Taranga 2023 – Marketing Club

Sagara Taranga 2023 – Marketing Club (“Avishkaar”)

Sagara Taranga-2023 is an Intercollegiate fest organized by DSBA. Which was held on 21st and 22nd of July. Multiple events were conducted by all the clubs during this College fest.

Avishkaar- Marketing Club is a hub of learning, networking, and hands-on experiences in the dynamic field of marketing. The club focuses on exciting activities and opportunities that impacts on personal and professional growth.
1. Product Mix - In this event the participants were asked to design and pitch a product in front of judges. In the first round the teams were given the same products, although, in the 2nd round teams were given different products. The teams showed an immense amount of enthusiasm and carried out the event more than expectations. The teams were asked multiple questions based on their product to which they answered tactically.

Event Time - 11:30am to 1:00pm (both days)

Venue - G09

Student Coordinator - Anchit Bhowmik

No of Participants - 2 Teams (3 members each)

Judges - Ms. Sana Merchant, Prof. Nazeer Pasha

Winner - GIBS

Marketing Mix -

The marketing mix, often referred to as the 4Ps (Product, Price, Place, and Promotion), is a framework that helps businesses make strategic decisions about how to market their products or services. This event comprises of 3 rounds where all the participants had to work together to complete the round.

In the first round (Product Hunt), uniquely selected product were hidden across the campus and the teams had to use the hints given to them to find those products. The first Hints were given in the seminar hall and the last product was hidden in the seminar hall.

In the second round (Guess the tagline and logo), the teams were presented with rare taglines and logos which they had to guess the company of that logo or tagline.

In the third round (Designing of logo and tagline), the teams were tasked to redesign and re-write the tagline of the bike company “Jawa”. There were many unique designs submitted by the teams and the judge had a tough time deciding the best design.

Event Time - 11:30am to 4:00pm (both days)

Venue - 4th floor, seminar hall

Student Coordinator - Ashrith, Chavi

No of Participants - 11 teams (30 members)

Judges - Mr. Suresh Balakrishna, Prof. Sudeep

Winner -St. Claret college

Runner - GIBS

• Marketer of the Year -The Marketer of the Year event was a highly competitive and engaging competition that showcased the marketing skills and abilities of four talented participants. Organized over two days, the event comprised four distinct rounds, each designed to test various aspects of marketing expertise. 

Rounds:

• Aptitude Test (1st Round): The first round comprised multiple-choice questions (MCQs) specifically focused on marketing-related topics. Participants were tasked with answering these MCQs, which were designed to assess their knowledge and aptitude in the field of marketing. Each participant was allotted 45 minutes to 1 hour to complete this round.
• Best Case Scenario (2nd Round): The second round focused on participants' ability to choose the best  marketing strategies in challenging scenarios. Similar to the first round, participants were given 45 minutes to 1 hour.
• Product Pitching (3rd Round): The third round required participants to demonstrate their ability to pitch a product effectively. However, this round had a strict time constraint, with participants given only 90 seconds to make their pitch.
• Air Crash (4th Round): The fourth and final round was one where participants were assigned a personality/celebrity and had to convince the jury to let them use the only parachute available. They were provided 150-210 seconds to build up their case.Subsequently, a group discussion (GD) was conducted for all participants for about 5 minutes on the same topic.
• Event Time:
• Day 1: 1:30 PM to 4:30 PM
• Day 2: 10:00 AM to 12:00 PM
• Venue: G04
• Student coordinators: Sara Merchant, Megha M
• No. of participants: 4
• Judges: Prof Sudip Shetty, Prof Nazeer Pasha
• Winner: Paul J George (St Claret)

Conclusion -

In closing, we are immensely proud of the success and impact of our recent events. It was an inspiring journey, one that brought together our diverse community of marketing enthusiasts, learners, and professionals.

These events were not just an opportunity to learn and network; it was a testament to the power of collaboration and knowledge sharing. We witnessed minds igniting with new ideas, friendships forming, and a shared sense of purpose emerging.

The positive feedback and engagement from our attendees have invigorated our commitment to fostering a dynamic and supportive space for marketers within our college. It's clear that our collective passion for marketing is what drives us forward and helps us navigate the ever-changing landscape of this field.